Florian Pronold

About Florian Pronold

Florian Pronold focuses on sustainable construction, urban development, green claims and sustainability communications, as well as the circular economy and resource efficiency. He advises companies and associations on regulatory and strategic matters at the intersection of law, politics and business.

Through his many years of work in parliament, federal ministries and association management, Florian Pronold has gained extensive experience of political, regulatory and administrative decision-making processes, which he brings to his legal advice and his work on complex mandates.

Career and advisory practice

Florian Pronold initially completed a banking apprenticeship before studying law at the University of Regensburg. He has been admitted to the bar since 2002.

From 2002 to 2021, he was a member of the German Bundestag. His roles included serving as Deputy Chairman of the SPD parliamentary group, with responsibility for construction, urban development, transport and research.

From 2013 to 2018, Florian Pronold was Parliamentary State Secretary at the Federal Ministry responsible for the environment and construction. His responsibilities included, in particular, construction and urban development, as well as water management, recycling and the circular economy. A focus of his work was advancing sustainable and resource-efficient construction. During this period, he was involved in major construction and urban development policy initiatives. These included introducing the “urban area” as a new land-use category in the German Land Use Ordinance (Baunutzungsverordnung) and the associated development of the interaction between planning law and pollution control law.

From 2018 to 2021, Florian Pronold was Parliamentary State Secretary at the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. His responsibilities covered sustainability and fundamental policy issues, pollution control and chemicals policy, as well as water management, recycling and the circular economy. The legislative initiatives in which he was involved included, in particular, the Substitute Building Materials Ordinance (Ersatzbaustoffverordnung), adopted in 2021 after many years of negotiations, which established uniform nationwide rules for the use of mineral substitute building materials for the first time.

From 2022 to 2024, he chaired the ESG Advisory Board of the German Property Federation (ZIA) e.V. From 2023 to 2026, he served as Managing Director of the Institut Bauen und Umwelt (IBU) e.V., focusing on sustainable construction, environmental product declarations (EPDs), the reform of the Construction Products Regulation and the transformation of the construction industry.

Florian Pronold advises companies and associations on regulatory and strategic matters relating to sustainable construction, sustainability communications and the circular economy. A particular focus is on matters in which legal and regulatory requirements intersect with political, administrative or communications considerations.

Areas of practice

Products

Circular economy